Lacrosse Canada is excited to announce the hiring of Samantha McKenzie as the Manager of Partnerships.
As the Manager of Partnerships Samantha will orchestrate the development and nurturing of strategic relationships between Lacrosse Canada (LC) and its external partners. This role involves identifying and finalizing sponsorships with potential partner organizations, negotiating agreements, and managing ongoing collaborations to enhance business growth and market reach.
Sam brings extensive experience in sports management and partnership development, with a proven track record in building and enhancing partnership programs. Samantha most recently served as Director of Sponsorship & Advertising at Canlan Sports, where she successfully developed and implemented sponsorship strategies. Her previous role as Manager of Partnerships at Canadian Tire Motorsport Park and her work managing group and event sales for the Marlies and Leafs at Maple Leaf Sports & Entertainment further highlight her expertise in building strong partnerships.
In addition to her business achievements, Samantha’s coaching background is particularly noteworthy. As the National Skill Development Coach for Hockey Canada, she played a pivotal role in developing top-tier talent and advancing the sport at a national level. Her experience as an Assistant Coach for the Ontario Tech Women’s Hockey Team also underscores her commitment to athlete development and her deep understanding of team dynamics
“We are excited to bring Samantha onto our staff here at Lacrosse Canada” said Interim Executive Director, Terry Rayner. “Samantha’s background in sports management and partnerships along with her athletic background will be a great asset to our continuously growing team”.
Please join us in welcoming Samantha as she embarks on her new role with Lacrosse Canada.
About Lacrosse Canada
Founded in 1867, Lacrosse Canada is the governing body responsible for all aspects of lacrosse in Canada. Our organization is comprised of 11 Member Associations representing nearly 85,000 individual participants, including coaches, officials, and athletes of all ages and abilities. Lacrosse Canada’s mission is to honour the sport of lacrosse and its unique nation-building heritage, by engaging our members, leading our partners, and providing opportunities for all Canadians to participate. Lacrosse Canada oversees the delivery of numerous national championships and the participation of Team Canada at all international events sanctioned by World Lacrosse. Lacrosse Canada is proud to be affiliated with partners that share the same vision and values, including our corporate partners - Nike, CoachThem, Gait, Cascade, Normatec, Zoll, Signature Lacrosse, and Baron Rings - as well as our funding partners the Government of Canada, the Coaching Association of Canada, and the Canadian Lacrosse Foundation.
For more information, please contact:
Kealan Pilon
Communications Coordinator
Lacrosse Canada
Email: kealan@lacrosse.ca